Atlanta/Mumbai, August 28, 2017

Birla Carbon today announced the appointment of Mark Bass as President, North America Region, Birla Carbon effective September 1, 2017. Mr. Bass assumes the role previously held by John Loudermilk, the newly appointed Chief Operating Officer, Birla Carbon. In his new role, Mr. Bass will have full P&L responsibility for North America and will join the company’s Senior Management Team reporting to Mr. Loudermilk.

“Mark will be a great addition to our leadership team and brings a wealth of executive experience in carbon black, as well as, other chemicals and specialty materials,” comments Mr. Loudermilk. “His clear focus on the needs of the customer along with a broad perspective will take the North American region to the next level of performance.”

Mr. Bass joined Birla Carbon in 2010 as the Director of Sales for North America. In 2013, he assumed his current role as Global Sales Head, Specialty Blacks and relocated to Bangkok, Thailand before returning to the United States in 2016.

Mr. Bass has over 23 years of industry experience in business management, sales, manufacturing and technical service serving in leadership roles for Solutia Inc., NuQuest Inc., and Peach State Hardware. He holds a Bachelor’s degree in Chemical Engineering and Master’s Degree in Business Administration.

About Birla Carbon

Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality carbon black and a flagship business of the US$ 41 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manufacturing facilities. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other niche industries.

Birla Carbon has two state-of-the art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and a key focus on conducting operations in a socially and ethically responsible manner.

For more information, visit: www.birlacarbon.com

Contact us at – birlacarbon.communications@adityabirla.com