Atlanta/Mumbai, August 16, 2017

Many things we rely on every day, like phones and wires, shoes and cars have something in common. All of them have a common material that makes them last longer and perform better – Carbon Black. Carbon black is a safe, highly engineered microscopic carbon that plays an important role in many areas of our lives.

Birla Carbon, one of the world’s largest manufacturers and suppliers of high quality carbon black and a flagship business of the US$ 41 billion Aditya Birla Group, recently started a campaign ‘Social Value of Carbon Black’ with the aim to educate end consumers on the significance of carbon black. The campaign has been launched through a video and a digital booklet in 24 languages that underlines carbon black’s role in everyday life of an individual.

Carbon black is virtually pure, elemental carbon in the form of colloidal particles, which are microscopic and arranged in a ‘grape-like’ form. Its physical appearance is that of a black, finely divided pellet or powder – individual particles of carbon black are invisible to the human eye. Carbon black should not be confused with black carbon, more commonly known as soot.

The size of the particles and the way they are aggregated provide specific properties to the carbon black and define its use. For example, a large particle-sized, ‘soft’ carbon black grade will contribute to the elasticity of the tire sidewalls, while a small particle-sized, ‘hard’ carbon black grade will be essential to ensure the durability of the tire’s tread.

Whenever you use something that’s black, it probably contains carbon black. Every day, from cars to computers, plumbing to agriculture, and banknotes to shoes, carbon black is making lives better. It makes travel safer, communication possible and enables access to clean water for drinking and irrigation.

Birla Carbon leads the way in the industry in terms of pollution control technology and aims to be as efficient as possible in the carbon mass balance efforts and sustainable practices, while providing a secure, consistent supply of the highest-quality carbon black to customers across the globe. The campaign ‘Social Value of Carbon Black’ is the beginning of an initiative started by the Birla Carbon for the industry at large. The video created for this campaign states that carbon black makes our lives better. It aids society to become more efficient in its use of resources, facilitating consumption and production. 

Life as we know would not exist without carbon black, so learn more and watch our carbon black story.

About Birla Carbon

Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality carbon black and a flagship business of the US$ 41 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manufacturing facilities. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other niche industries.

Birla Carbon has two state-of-the art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and a key focus on conducting operations in a socially and ethically responsible manner.

For more information, visit: www.birlacarbon.com

Contact us at – birlacarbon.communications@adityabirla.com