MICRO
MATTERS
We are a team of forward-thinking regional operators, making an international impact. We push the industry beyond its limits to deliver limitless value.
Our belief is that by trusting the regional teams, we can focus our strengths and deliver solutions that translate around the world. When we combine the best of local learning with a worldwide network, we take our expertise to global proportions. Like carbon black, the smaller our focus, the greater the area we can cover, creating opportunities for Birla Carbon’s continued growth. Because when you’re producing tons of something that’s lighter than air, your good name should carry weight.
MICRO
MATTERS
We are a team of forward-thinking regional operators, making an international impact. We push the industry beyond its limits to deliver limitless value.
Our belief is that by trusting the regional teams, we can focus our strengths and deliver solutions that translate around the world. When we combine the best of local learning with a worldwide network, we take our expertise to global proportions. Like carbon black, the smaller our focus, the greater the area we can cover, creating opportunities for Birla Carbon’s continued growth. Because when you’re producing tons of something that’s lighter than air, your good name should carry weight.
WELCOME TO THE FAMILY
“When you are back home, tell your teams—not a single man or woman will be turfed out. You are now part of our extended family.”
This was the message sent during the integration of Birla Carbon and Columbian Chemicals in 2011. And it was sent not just in English, but in every language, the employees spoke, from Korean to Hungarian, which was a message of its own: who you are is valued here. For us, global impact comes from celebrating regional strengths.
Because of that commitment, it felt not like an acquisition but a partnership. Though Columbian Chemicals was once a big competitor, rather than forcing adaptation and assimilation, we insisted on mutual collaboration, trusting the experience and expertise of our new teams in the regions they called home. And like any true partnership, that trust and respect were returned in equal measure. A family of many strengths, now stronger.
