• Providing Innovative and Sustainable solutions in the Tire and Mobility Industry
• To exhibit at Hall 20, Booth C510

Hannover, Germany – March 14, 2024: Birla Carbon, one of the leading manufacturers and suppliers of high-quality carbon-based solutions for the tire & mobility industry, will participate in Tire Technology Expo 2024, in Hannover, Germany, from March 19 – 21, 2024.

Birla Carbon will exhibit at Hall 20, Booth C510.

Focusing on cutting-edge carbon black solutions for longer-lasting, fuel-efficient, and sustainable tires, Birla Carbon aims at providing innovative, high-performance specialty products across various tire categories such as:

• PCR (Passenger Car Radial tires): Prioritizing low rolling resistance, improved fuel efficiency and durability
• TBR/OTR (Truck, Bus, and Radial tires/ Off The Road tires): Offering low rolling resistance, maximum treadwear performance, cut & chip resistance, and longer carcass life
• UHP (Ultra High Performance tires): Delivering maximum grip, handling stability, and low heat build-up

Speaking about the participation, John Davidson, Chief Sales & Marketing Officer, Birla Carbon, said, “Our mission is to be at the forefront of the carbon black industry by providing a comprehensive array of solutions. Our engagement at Tire Technology Expo 2024 represents more than just participation; it’s an opportunity to ‘Share the Strength’ with our partners, fostering innovation and spearheading new product advancements.” He further added, “The introduction of our Continua™ SCM is a testament to our commitment to delivering bespoke solutions that meet the unique demands of the industry. We are steadfast in our belief that through sustainability and innovation, we can drive significant industry progress and contribute towards a greener, more sustainable future.”

Committed to continuous improvement, Birla Carbon’s technology services teams focus on developing new carbon black grades to further enhance treadwear, reduce heat buildup, and ultimately decrease CO₂ emissions, promoting environmentally friendly and sustainable mobility solutions.

Tire Technology Expo allows Birla Carbon to highlight its range of specialty and sustainable products, facilitating meaningful conversations with customers and offering insight into upcoming trends and market directions within the tire and mobility sector.

Join Birla Carbon in Hall 20, Booth C510 to learn more.

About Birla Carbon

Birla Carbon is one of the leading global suppliers of carbon-based solutions. As one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative, sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires, Energy Systems, Carbon Nanotubes, and Sustainable Carbonaceous Material. The company operates in 14 countries, with 17 manufacturing facilities and three state-of-the-art technology centers in Marietta (USA), Taloja (India), and Sambreville (Belgium), showcasing forefront innovation in the industry. Birla Carbon’s Sustainability Strategy – Share the Future report focuses on employee safety, environmental stewardship, efficient use of carbon sources, and operating in a socially and ethically responsible manner.

For more information, visit https://www.birlacarbon.com or follow us on LinkedIn, Twitter, Facebook, or Instagram.

For any media queries, please contact:

Birla Carbon

Roysten Dmello

Corporate Communications