• Fourth consecutive report released since 2013
• Sustainable Operational Excellence driving the business vision
• Comprehensive Global Reporting Initiative (GRI) G4 data included
• Second consecutive online report

Atlanta/Mumbai, June 22, 2016

Birla Carbon, one of the world’s largest carbon black producers, announced the release of its fourth Sustainability Report. The report titled, ‘Maximizing our Potential through Sustainable Operational Excellence’, focusses on Birla Carbon’s Sustainable Operational Excellence (SOE) strategy driving sustainable business growth. The report is again a digital only release with no copies printed for distribution or circulation. The report is available at www.sustainability.birlacarbon.com/.

Sharing his thoughts at the release of the report, Dr Santrupt Misra, Chief Executive Officer, Birla Carbon said, “The importance that Birla Carbon places on sustainability is signified by its presence as an integral part of our stated vision, which is ‘to be the most respected, dynamic and sustainable global carbon black business.’ Sustainability is no longer just about minimizing our risks – it is about maximizing our potential.” He further added, “Birla Carbon was the first business in the Aditya Birla Group to establish the role of Chief Sustainability Officer, who drives the sustainability agenda at Birla Carbon. Similarly, Birla Carbon has been the first in its sector to passionately formulate a sustainability agenda.”

Joe Gaynor, Chief Sustainability Officer, Birla Carbon said, “At Birla Carbon we are committed to remembering our past and building our future. Sustainability is a journey for us all and as we proceed on our path to sustainable operations, we are constantly learning and sharing what we learn.” He further added, “One of the most rewarding aspects of this journey has been the opportunity to engage with our customers in new and interesting ways. Together, we are developing mutually beneficial approaches to problems that can have a major impact on our shared world.”

The report is divided into six key focus areas, namely; Governance and Ethics, Product Responsibility, Environment, Customers and Suppliers, People, and Communities. Each of these areas elaborates Birla Carbon’s journey on how it is achieving SOE.

The report is also in accordance with the international standards of the Global Reporting Initiative (GRI) G4 sustainability reporting guidelines at comprehensive level with comparisons and goals for each reporting segment.

Feedback on the report is welcome at birlacarbon.sustainability@adityabirla.com

 About The Aditya Birla Group
A US $41 billion (Rs 2,50,000 crore) corporation, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities. Over 50 per cent of its revenues flow from its overseas operations spanning 36 countries.

The Aditya Birla Group has been ranked fourth in the world and first in Asia Pacific in the ‘Top Companies for Leaders’ study 2011, conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR and leadership Advisory firm). The Group has topped the Nielsen’s Corporate Image Monitor 2014-15 and emerged as the Number one corporate, the ‘Best in Class’, for the third consecutive year.

About Birla Carbon
Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality Carbon Black and a flagship business of the US$ 41 billion Aditya Birla Group. The Company’s footprint extends across 13 countries with 17 manufacturing facilities. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other niche industries. Birla Carbon has two state-of-the art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and a key focus on conducting operations in a socially and ethically responsible manner.

For more information, visit: www.birlacarbon.com

Contact us at – birlacarbon.communications@adityabirla.com