• Birla Carbon launches the first of its kind mobile app in the carbon black industry
• App to support customers in choosing the right solutions for superior performance across applications for tires, specialty blacks and rubber goods
• Birla Carbon exhibiting at booth – C505 in Hall 20 at Tire Technology 2020

Mumbai, India and Hannover, Germany – February 21, 2020 – Birla Carbon, one of the world’s largest carbon black producers will participate at the Tire Technology Expo 2020 and will unveil its ‘Birla Carbon App’ (mobile app) for its customers and partners.

Speaking about Birla Carbon’s digital technology milestone, Dr. Santrupt B. Misra, CEO, Birla Carbon said, “Birla Carbon’s market leadership is premised on many thrust areas such as digital Internet Of Things and Sustainability. Digital enablement of business processes will be our approach to creating superior customer experience and innovation.” He further added, “The Birla Carbon app will empower our customer to make the most relevant choice for themselves out of a range of products and solutions we have to offer. That is how we ‘Share the Strength’ and that is our Purpose.”

The app will provide a complete portfolio of solutions across tires, rubber, plastics, inks, coatings and other niche industries. The digital app has a ‘Solutions Guide’ which will help its customers to chose the best carbon black alternatives for their specific industry. The app also presents a hardness calculator tool which provides guidance on comparative carbon black loading levels for rubber compound formulation development. Once the customer identifies their needs through the app, they will be directed to product brochures and the option to reach out to Birla Carbon experts.

Over the years, Birla Carbon has participated in Tire Technology Expo, as a platform to engage with global and regional tire customers. The Birla Carbon team consisting of leaders from the Europe, Middle East and Africa region along with technical service and development experts will be present at booth C505 in Hall 20 to address any queries from visitors.

The Tire Technology expo will be held at Hannover, Germany from February 25–27, 2020. In its 20th year, Tire Technology Expo is one of Europe’s leading international tire design and tire manufacturing exhibition and conference. The Expo aims to bring together tire manufacturing and associated industries that offer technologies, materials, and services.

About Birla Carbon
Birla Carbon is a leading global supplier of carbon black. As one of the flagship businesses of the US$ 48.3 billion Aditya Birla Group, Birla Carbon provides innovative sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods and tires. The company’s footprint extends across 12 countries with 16 manufacturing facilities and two state-of-the-art technology centers in Marietta (USA) and Taloja (India), providing industry leading innovation. It’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and operating in a socially and ethically responsible manner. Visit: www.birlacarbon.com

For more information, contact;
Roysten Dmello, Corporate Communications