Mumbai, November 2, 2016

Birla Carbon, the world’s largest carbon black producer, has been recognized with the ‘Golden Peacock Global Award for Sustainability’, at an event held in London on October 18, 2016. The award was in recognition of Birla Carbon’s continued efforts towards achieving sustainable operations. The award was conferred by the ‘Institute of Directors’, India at the ‘16^th London Global Convention on Corporate Governance & Sustainability’ and the Golden Peacock Awards Presentation Ceremony’ at the Millennium Hotel London Mayfair, London.

The award was presented to Dr Gilles Moninot, Global Sustainability Director, Birla Carbon, by Baroness Sandip Verma, Global Chairperson, Advisory Council, Institute Of Directors, India and Chairperson, European External Affairs Committee, in the presence of Vijay Karia, Chairman & Managing Director, Ravin Group of Companies, India, Stephen Haddrill, Chief Executive, Financial Reporting Council, UK and Lt. Gen. J S Ahluwalia, PVSM (Retd), President, Institute Of Directors, India.

At Birla Carbon, Sustainability does not mean only minimizing risks but at the same time working towards maximizing company potential. The Sustainability approach is driven by the company’s Sustainable Operational Excellence (SOE) strategy. The Company works towards improving operating standards as well as manufacture carbon black as efficiently as possible through their SOE. This helps in minimizing the adverse impacts on natural resources and the environment and maximize a positive impact on society without compromising on customer satisfaction. These improvements have resulted in smarter, more directed investments, revenue generation, and improvement in energy efficiency and as a result, a reduction in CO2 emissions.

Dr Santrupt Misra, Chief Executive Officer, Birla Carbon said, “The Golden Peacock award is yet another significant recognition of our continued and unwavering commitment to sustainability. We closely monitor and assess the environmental impact of our operations and work towards taking proactive steps to ensure we are the preferred supplier of choice for our customers, in addition to being the employer of choice for our employees.” He further added, “At Birla Carbon, we strive to ensure that our work is consistent with our vision to be the most respected, dynamic and sustainable global carbon black business.”

Commenting on this achievement, Joseph Gaynor, Chief Legal, Sustainability and Risk Officer, Birla Carbon said, “This award is a testimony to the innovation and pragmatic implementation of our strategy. This achievement is a major milestone in our sustainability journey, and our proactive approach towards carbon stewardship is just one example of our focused efforts in this area.”

Birla Carbon was recently conferred similar accolades by EcoVadis towards Sustainability. Basis the findings of the fourth Sustainability report, EcoVadis awarded Birla Carbon a gold rating for Sustainability. EcoVadis recognized Birla Carbon as being part of the top 3% in its industry sector (manufacture of other non-metallic mineral products) and have also acknowledged it in the top 4% in the same category for its fair and effective labour practices.

The Golden Peacock Global Award for Sustainability has been instituted to encourage initiatives in promoting sustainable development. It is a powerful self-assessment process and a way to build an organizations’ brand equity on ‘sustainability’. The preparation for the award helps to inspire and align the entire work force, and management functions to this end. The knowledge gained by the organization in describing and self-assessing its operations would lead to improved organizational performance in this field.

About Birla Carbon
Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality Carbon Black, and a flagship business of the US$ 41 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manufacturing facilities.

Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other niche industries. Birla Carbon has two state-of-the-art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon black and a key focus on conducting operations in a socially and ethically responsible manner.

For more information, visit: www.birlacarbon.com

Contact us at birlacarbon.communications@adityabirla.com