• Recognised for its effort in the field of sustainable development and social responsibility

Cairo/Mumbai, January 24, 2019:

At the UN Sustainable Development Goals and Business Opportunities for the Private Sector conference, held recently in Cairo, Egypt, Birla Carbon was named the ‘Pioneer Business for Sustainable Development 2018’. This accolade was conferred upon Birla Carbon in recognition of its efforts in the field of sustainable development and social responsibility.

Sharing his thoughts on the award, Dr Santrupt B Misra, Chief Executive Officer, Birla Carbon, said, “As a leader in the carbon black industry, it is our constant focus, through innovation, to develop solutions that are sustainable not only for the business but for the environment in which we operate. This award is a recognition of our commitment to continue to be the pioneers of sustainable development in the carbon black industry, by living our purpose – ‘Share the Strength’.”

John Davidson, President, Europe and Africa region, Birla Carbon said, “Birla Carbon has always endeavored to be the most respected, sustainable and dynamic global carbon black business. This award shows that we are not only on the right path but are also seen as a leader in this aspect.” He further added, “It will be our responsibility to maintain this position and continue to work towards a sustainable tomorrow.”

The conference was co-hosted by five business member organizations from Egypt, Jordan, Morocco, Tunisia and Denmark. It was the first regional Sustainable Development Goals (SDG) conference specifically for the private sector. Its aim was to get all relevant stakeholders to raise their awareness on the SDGs.

The Federation of Egyptian Industries/Environmental Compliance Office and Sustainable Development awarded 12 best member company cases out of 192 participants in the competition, representing concrete Sustainable Development Goals projects.

The UN Sustainable Development Goals address the main global challenges societies face across the globe towards 2030. The business community plays a central role in reaching the 17 goals. To fully benefit from this market potential, businesses must innovate, develop new technologies and services, and create new business models sustainable for climate, environment and human beings as well as for society and businesses is a clear message.

About Birla Carbon

Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality carbon black and a flagship business of the US$ 44.3 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manufacturing facilities. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other industries.

Birla Carbon has two state-of-the-art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and a key focus on conducting operations in a socially and ethically responsible manner.

Birla Carbon’s Purpose – Share the Strength is about balanced and shared leadership, working at the product level to innovate cutting edge solutions, through collaboration with its people, customers and communities and backed by knowledge built over a century.

For more information, visit: www.birlacarbon.com or write to us at – birlacarbon.communications@adityabirla.com