Mumbai, India & Marietta, USA – May 21, 2021 – Effective June 1, 2021, Birla Carbon will increase the price for all products produced in the Europe, Middle East and Africa (EMEA) region by Euro 97/MT. All shipments made on or after this date are subject to the price increase.

This increase is necessary in order to compensate additional costs incurred, including in freights, logistics and overall operations, as well as to sustain investments in the continuous improvement of our operations. Thus ensuring quality of our products and environmental compliance of our sites. Birla Carbon is committed to serving its customers in every region of the world.

Additionally, we are also studying the ideal ways to address the challenge of increasing CO₂ emission costs and will be announcing further measures soon.

Your business is valued by Birla Carbon and your continued support is appreciated. Please contact your Birla Carbon representative should you have questions regarding this price change announcement.

About Birla Carbon

Birla Carbon is a leading global supplier of carbon black. As one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires. The company’s footprint extends across 12 countries with 16 manufacturing facilities and two state-of-the-art technology centers in Marietta (USA) and Taloja (India), providing industry-leading innovation. Its Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources, and operating in a socially and ethically responsible manner.

For more information, visit www.birlacarbon.com or follow us on LinkedIn, Twitter, Facebook, or Instagram.