Mumbai, India and Marietta, USA – October 25, 2023: Birla Carbon, one of the leading manufacturers and suppliers of high-quality carbon black solutions, announced the successful implementation of Blue Yonder’s best-in-class digital technology for Sales & Operations Planning (S&OP). The Blue Yonder solution was deployed at Birla Carbon through 2023, revolutionizing key S&OP processes, including demand and supply planning in a dynamic world. Birla Carbon engaged Ernst & Young, India (EY) as a transformation partner for Blue Yonder solution implementation.

Blue Yonder, a world leader in digital supply chain transformations and omnichannel commerce fulfillment, provides Birla Carbon with a robust platform that integrates demand forecasting seamlessly into operations planning. The tool provides real-time insights, enabling Birla Carbon to make agile decisions to support customer needs.

EY is a global platinum partner of Blue Yonder for implementing its luminate platform-based solutions to digitally transform client supply chains, enabling end-to-end visibility, realizing KPI improvements, and enhancing customer experience.

John Loudermilk, President and Chief Executive Officer, Birla Carbon says, “The successful implementation of Blue Yonder’s S&OP solution marks a significant milestone for Birla Carbon. It ensures that we have a standard process that is effective everywhere we operate, delivering on customers’ needs and allowing us to make decisions more effectively and efficiently. Furthermore, it promotes a best-in-class world standard in terms of operations planning.” He further added, “At Birla Carbon, we strive for operational excellence, which encompasses safety, environmental compliance, and sustainability. The implementation of Blue Yonder’s S&OP solution reinforces our commitment to efficiently operate our plants and align our plans with the needs of our customers.”

Blue Yonder’s S&OP tool has digitally transformed Birla Carbon’s planning process, resulting in optimized operations, maximized capacity, and enhanced customer experience. As a cloud-native, software-as-a-service offering, the tool not only provides agility, better up-time, and availability but also offers a greener footprint. Its deployment across Birla Carbon’s operations in 12 countries and 16 manufacturing plants will have a positive impact on the entire customer base, standardizing processes and ensuring consistent effectiveness while maintaining the highest operational standards across all regions.

“As a leading carbon black manufacturer and exporter to more than 100 countries, Birla Carbon needed the capabilities offered by the Blue Yonder solution to account for the effect of numerous variables on the supply chain in real-time, providing the company with an agile supply chain to predict disruptions and proactively pivot its response. With Blue Yonder, Birla Carbon is positioned to tackle any challenge while continuing to grow and meet customer demand,” said Guru Ananthanarayanan, India Country Head, Blue Yonder.

EY played a critical role in this transformation journey by bringing its consulting capabilities and working with stakeholders across the globe in a hybrid agile way to enable the global S&OP process.

About Birla Carbon

Birla Carbon is one of the leading global suppliers of carbon black. As one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative, sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires, Energy Systems, and Sustainable Carbonaceous Materials. The company’s footprint extends across 12 countries, with 16 manufacturing facilities and two state-of-the-art technology centers in Marietta (USA) and Taloja (India), providing industry-leading innovation. Its Sustainability Strategy – Share the Future, focuses on employee safety, environmental stewardship, efficient use of carbon sources, and operating in a socially and ethically responsible manner.

For more information, visit https://www.birlacarbon.com / or follow us on LinkedIn, Twitter, Facebook, or Instagram.

About Blue Yonder

Blue Yonder is the world leader in digital supply chain transformations and omnichannel commerce fulfillment. Our end-to-end, cognitive business platform enables retailers, manufacturers, and logistics providers to best fulfill customer demand from planning through delivery. With Blue Yonder, you’ll unify your data, supply chain, and retail commerce operations to unlock new business opportunities and drive automation, control, and orchestration to enable more profitable, sustainable business decisions. Blue Yonder – Fulfill your Potential^™  blueyonder.com

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product, or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks or service marks of the companies with which they are associated.

About Ernst & Young LLP

EY is a global leader in assurance, consulting, strategy, transactions, and tax services. Consulting at EY is building a better working world by realizing business transformation through the power of people, technology and innovation. We help clients realize long-term value through transformations that place humans at the center, deploy technology at speed and innovate at scale.