Atlanta/Mumbai April 6, 2018

Birla Carbon once again is an exhibitor at the American Coatings Show (ACS). Held this year at the Indiana Convention Center in Indianapolis, Indiana, April 10-12, ACS showcases the very latest trends and technologies in the coatings industry.

“We look forward to this show every year,” said Todd Cottrell, president of Birla Carbon’s Specialty Blacks business. “It’s a great opportunity to highlight our new innovations and connect with customers, working with them to find the right solutions for their particular coatings challenges.”

This year, Birla Carbon will highlight its latest advancement for waterborne systems, as well as powder coatings products:

• Birla Carbon coatings have offered unrivaled jetness for more than 30 years. BCD5103® Ultra for waterborne systems is the next generation that continues to deliver superior color and coverage.
• All six options of Raven® powder coatings provide deep color and tinting, as well as the glossy surface finish for applications including architectural and building, heavy duty equipment, furniture and appliances, automotive and transportation, and general industrial uses.

Specialty Black’s experts are also on hand to discuss Birla Carbon’s outstanding lab capabilities. As extensions of our customers’ teams, our technicians are always accessible, putting world-class resources to work for customers to develop powerful formulations for their applications needs.

In addition, Birla Carbon works with customers to address a common concern with coatings – dispersion problems. Our experts at the show can discuss new product technologies, formulations and process improvements to craft the specific solution for our customers’ needs.

 About Birla Carbon Specialty Blacks

The Birla Carbon Specialty Blacks business focuses on the plastics, inks, and coatings markets. Our specialty blacks brands, Raven® and Conductex®, offer products that meet every requirement in these markets and provide the desired properties of color, conductivity, viscosity, and UV protection for a wide range of applications.

 For more information, visit: www.specialtyblacks.com

Contact us at: birlacarbon.specialty@adityabirla.com

 About Birla Carbon

Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality carbon black and a flagship business of the US$ 43 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manufacturing facilities. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across tires, rubber, plastics, coatings, inks and other niche industries.

Birla Carbon has two state-of-the art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D. As an ardent practitioner of sustainable development, Birla Carbon’s Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources and a key focus on conducting operations in a socially and ethically responsible manner.

For more information, visit: www.birlacarbon.com

Contact us at: birlacarbon.communications@adityabirla.com