In a constant endeavor to further strengthen the employer brand of Birla Carbon within the local region, on February 1, 2024, Birla Carbon Italy participated in an event involving multiple schools called – ‘Wooooow.’ This is a work orientation project, promoted and implemented by the Young Entrepreneurs Group of Novara and is aimed at high school students and teachers. The objective is to present a privileged communication channel between the youngsters, the local schools, and the companies in the region, thus offering an overview of the work and training opportunities present in the area. Many local companies and around 2,000 students participated in this year’s event. 

Birla Carbon has been supporting the Wooooow event since 2012 with complete enthusiasm and involvement. It allows the business to get a better understanding about the world of education and its evolution over the years, along with gaining insights into the evolving needs of the new generation of students. Birla Carbon spreads awareness about its business purpose – Share the Strength and provides information about its range of sustainable carbon black solutions. Annalisa from HR and Elisabetta from Training & Development, Birla Carbon Italy, participated in this event with a strong focus on innovation and activities that are being implemented at Birla Carbon in order to a culture of innovation. 

In another event, on February 20 and 22, 2024, Birla Carbon Italy hosted a total of 77 high school students for a plant visit. The students were divided into groups, where they visited the control room, the laboratory of the Trecate plant. The students demonstrated a keen interest in the various processes at the plant during the tour.