• Third consecutive report released since 2013
• First ‘only digital’ report in the industry
• Includes comprehensive international standard Global Reporting Initiative (GRI) G4

Mumbai, July 24, 2015

Birla Carbon, one of the world’s largest Carbon Black producers, announced the release of its third Sustainability Report. The report titled, ‘A Journey of Excellence across the Value Chain’, is the third consecutive sustainability report released by Birla Carbon and is the first ‘only digital’ version to be released by the industry.

Dr Santrupt Misra, Chief Executive Officer, Birla Carbon said, “Sustainability is a journey. We adapted our sustainability strategy in 2013, inspired by the work of our parent company, the Aditya Birla Group, and we continue to stay the course.” He further stated, “Birla Carbon is a global leader in the Carbon Black industry. And with leadership comes responsibility. Sustainable Operational Excellence (SOE) is no longer just an aspiration; it is becoming a reality. Our 2015 report shows how far Birla Carbon has matured.”

Joe Gaynor, Chief Sustainability Officer, Birla Carbon said, “At Birla Carbon sustainability forms the core of the organization’s business strategy. We have an evolving Sustainable Operational Excellence model which governs the way we produce, handle and deliver our product to the customer”. He further added, “As an industry leader, we constantly endeavour to give back to society and the environment through effective and sustainable operations.”

The report provides for transparency into Birla Carbon’s operations, sharing progress that has been made over past years with the application of Sustainable Operational Excellence. Details of the SOE model are available through six sections of the report namely; Governance and Ethics, Product Responsibility, Environment, Customers and Suppliers, People, and Communities.

The report is in accordance with the international standards of the Global Reporting Initiative (GRI) G4 sustainability reporting guidelines at Comprehensive level. It provides detailed updates over the past years on areas like; strategy and analysis, identified material aspects and boundaries, stakeholder engagement, governance, economics, product responsibility and environmental and social data as per standard disclosures.

The online report can be viewed at www.sustainability.birlacarbon.com/.

Feedback on the report is welcome at birlacarbon.sustainability@adityabirla.com

About Birla Carbon
Birla Carbon is one of the world’s largest manufacturers and suppliers of high quality Carbon Black and a flagship business of the US$41 billion Aditya Birla Group. Current footprint extends across 15 countries with 17 manufacturing facilities with combined annual capacity of 2 million tonnes. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other niche industries.

Birla Carbon has two state-of-the-art technology centers at Marietta (USA) and Taloja (India), besides well-equipped laboratories across its manufacturing units providing for continuous R&D focus. Birla Carbon is an ardent practitioner of sustainable development. Sustainability aspects include employee safety, environmental stewardship, efficient use of carbon black and a key focus on conducting operations in a socially and ethically responsible manner.

About Aditya Birla Group
A US $41 billion (Rs. 2,50,000 crore) corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities. The Aditya Birla Group has been ranked fourth in the world and first in Asia Pacific in the ‘Top Companies for Leaders’ study 2011, conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR and leadership Advisory firm). The Group has topped the Nielsen’s Corporate Image Monitor 2014-15 and emerged as the Number one corporate, the ‘Best in Class’, for the third consecutive year.

Over 50 per cent of the Group’s revenues flow from its overseas operations. It operates in 36 countries.