Marietta, USA – June 15, 2023: Birla Carbon, a global leader in the production of high-quality carbon black solutions, is excited to announce its participation in the upcoming Adhesives & Bonding Expo, scheduled to take place from June 20 to 22, 2023, at Suburban Collection Showplace located in Novi, Michigan, USA. As one of the distinguished speakers at the Expo, Dr. Reuben Correia, Manager of New Product Development in the Adhesives & Inks division at Birla Carbon, will present on the topic of ‘optimizing adhesives and their production processes to reduce carbon footprint.’

Specialty Carbon Black products are extensively utilized as cost-effective additives for UV protection, reinforcement, rheology control, adhesion improvement, and conductivity in various industries such as adhesives, plastics, paints, inks, and energy systems. Dr. Reuben’s presentation will delve into the evolving market dynamics and the imperative for sustainable innovation in Specialty Carbon Blacks, addressing the opportunities and challenges in terms of product development and environmental sustainability.

Speaking about the participation, John Davidson, Chief Sales and Marketing Officer, Birla Carbon, said, “We are thrilled to be part of the Adhesives & Bonding Expo, as it provides a useful platform to showcase our proficiency in specialty carbon black solutions and fostering valuable connections with industry peers. As the adhesives industry undergoes rapid transformation, the need for sustainable solutions that enhance both manufacturing processes and end-use products is on the rise. Our participation allows us to demonstrate our dedication to innovation and sustainability of specialty carbon blacks.”

Birla Carbon’s specialty carbon black products have gained recognition as high-performance black color additives that deliver exceptional performance and sustainability benefits across various sectors, such as adhesives and sealants, plastics, paints, inks, and energy systems.

One of the key highlights of Birla Carbon’s specialty carbon black products is their extensive use in conductive applications, including adhesives and sealants, coatings, and batteries. Highly conductive carbon blacks contribute significantly to these applications by ensuring optimum conductivity and performance. In comparison with other carbon additives like carbon nanotubes, carbon fiber, and graphene, carbon black stands out as the most cost-effective solution due to its uniquely engineered process technology and relative ease of dispersibility.

About Birla Carbon

Birla Carbon is one of the leading global suppliers of carbon black. As one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group, Birla Carbon provides innovative sustainable carbon black solutions that enhance the performance of paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, and tires, Energy Systems, and Sustainable Carbonaceous Materials. The company’s footprint extends across 12 countries with 16 manufacturing facilities and two state-of-the-art technology centers in Marietta (USA) and Taloja (India), providing industry-leading innovation. Its Sustainable Operational Excellence (SOE) strategy focuses on employee safety, environmental stewardship, efficient use of carbon sources, and operating in a socially and ethically responsible manner.

For more information, visit https://www.birlacarbon.com / or follow us on LinkedIn, Twitter, Facebook, or Instagram.

For any media queries, please contact:

Birla Carbon
Roysten Dmello
Corporate Communications