FAMILIAR
BONDS
Like the products we make, our value is enhanced through the bonds we form with each other.
Not only do we enjoy our company, but the company we choose to keep. When we came together as Birla Carbon, it was an integration into a family of shared beliefs. It’s easy to get things done and hard to let each other down when everyone believes in building something big. Where everyone is truthful and transparent. Where doors are always open and minds are never closed, and no one person takes credit for the team’s success. Because we share the same goals, we support each other to achieve them. Within our company, our bond—in its elemental form—is unbreakable.
FAMILIAR
BONDS
Like the products we make, our value is enhanced through the bonds we form with each other.
Not only do we enjoy our company, but the company we choose to keep. When we came together as Birla Carbon, it was an integration into a family of shared beliefs. It’s easy to get things done and hard to let each other down when everyone believes in building something big. Where everyone is truthful and transparent. Where doors are always open and minds are never closed, and no one person takes credit for the team’s success. Because we share the same goals, we support each other to achieve them. Within our company, our bond—in its elemental form—is unbreakable.
STANDING FIRM ON SHIFTING GROUND
The bonds that bind us are real. During difficult periods, our commitment to each other and the communities we serve is the deepest source of our strength.
When the Arab Spring first erupted in Egypt in 2010, chaos came with it to Birla Carbon’s Alexandria plant. With the uprising cutting off the flow of goods, dismantling infrastructure, and at points dissolving into complete anarchy, the company needed to decide whether to evacuate the plant for the safety of our employees.
But the employees were not only committed to keeping the plant open—in an act of allegiance, they refused to leave. Though many of the employees were ex-pats, they chose to remain in solidarity with the people of Egypt. And because of that stand, Birla Carbon stood with them. The company even moved families in need from Alexandria to their plant guesthouse, refusing to turn its back when support was needed most. During this historically tumultuous time, the spirit of Birla Carbon was one of unity—of bonds that won’t break, even when the world around us is coming apart.
